#198 - JUANITO OLIVARRIA, Partner of Luxigon Los Angeles and Architectural Renderer
SUMMARY
This week Architectural Renderer & Partner of Luxigon's Los Angeles office, Juanito Olivarria joins David and Marina of FAME Architecture & Design to discuss his process creating renderings, collaborating with architects, beauty, video gaming, taking risks, ugly trees, rendering styles, and much more. Enjoy!
ABOUT LUXIGON
Over the past 20 years Luxigon has produced thousands of images, movies, realtime 3d and VR files for some of the most prestigious architects, real estate firms and public institutions. They have been instrumental in the success of countless competition entries, covering an assortment of programs, from entire cities to small gardens. They love architecture, they have ample experience, they are self critical, they are adaptative and finally, they are undoubtedly reliable. In short, they are «bona fide».
TIMESTAMPS
(00:00) Managing the summer heat of Los Angeles, video gaming ‘in the office’ during the pandemic, and the graphic of video games.
(12:22) How Juanito started at Luxigon, pivoting from architecture to architectural rendering.
(18:30) The lessons learned from architecture school, the design freedom that comes with producing a rendering, the importance of light in a rendering, and creating something beautiful versus having a critical concept.
(25:25) Which is more impactful, the representation of architecture and the architecture itself?
“To a certain extent, architecture is not accessible to the general public. It's quite a luxury to be able to travel around as a hobby and visit spaces. Just because they exist, it doesn’t mean that you necessarily have access to them.” (26:32)
(29:00) Opening and managing the Los Angeles office of Luxigon and their staff makeup.
(32:50) The challenging part of rendering and working with architecture offices in different countries.
I think people are living in a lot of fear right now. Not just necessarily this year, but leading up to this (2020)… it seems like creativity has been on a decline. I would say people (designers) are more client-based. I think people are losing what they want to do to please the client and make sure they get paid, which I understand, but it (architecture) has lost its momentum. Even eight years ago, you could tell there was must gusto and energy. [...] You can see that architecture is lacking creativity. You can see that it’s not great”. (33:15) “
(37:50) The different kinds of clients and what they want from the renderings and why Juanito hates ginkgo trees.
(40:53) Maintaining artistic vision and how it relates to using 3D components or 2D images to create a rendering.
(44:45) The style of Luxigon and working with Morphosis.
“We like to focus more on moments as opposed to the grand gesture of everything. We try to express to our clients that it would be more interesting to show one person going up the stairs with the lighting hitting them in a certain way as opposed to having an entire school on a field go up to the steps of a museum. [...] That’s what we are always chasing after… eliminating the noise to focus on a moment.” (45:11)
(51:32) What it’s like to take on and render someone else’s project and the competition with the rendering industry.
“It (the rendering industry) is getting super saturated. A lot people who have worked a bigger rendering firms have left and started up their own thing. A lot of those people are charging much less, so it’s becoming much more competitive”. (51:40)
(56:28) Blade Runner and the pros and cons of video renderings and still-image renderings.
(01:03:30) Their typical workflow and the most challenging part of rendering for other offices.
(01:11:25) Weird and borderline racist requests to place or remove things in rendering and architect’s relying on renderers to complete the design work.
“There are a lot of times that we will get a bare bones model. Literally bare bones, just floor plates and glass… no mullions, no furniture, no people… Especially for masterplans. I don’t understand what people are thinking when they give us two forms and a bike path. [...] We’re designing a lot of their projects most of the time, because so many things are only a grand gesture of what they want.” (01:13:29)
(01:19:35) Capturing beautiful moments of everyday life through photography.
(01:24:20) Realistic rendering is most often not real at all and the beauty of real life.
“People talk about how they want realistic renders, but when they ask for realistic renders, they’re not real at all. They’re polished, they’re shiny, everything is in its place. If you want to talk about hyper-realistic, let’s get deep, let’s go for it. There’s the junkie on the street, there’s the trash on the side, there’s the car with a scratch. Have you ever seen a render with a dent in a car? You haven’t. You see Audi’s and Bugatti’s…Get fucking real dude. If you want to talk about real, let’s do a Honda Prelude from 1994 on cinderblocks and somebody’s taking a piss. That’s reality. [...] That is the reality that surrounds architecture. [...] I think there’s something beautiful in that.” (01:24:25)
(01:28:38) Doing the work that you want to do..
(01:33:05) Is it hard to render a bad project? Why having better financial support leads to more creativity.
